About RNIB
Vision
RNIB’s vision is a world where blind and partially sighted people participate equally.
To help achieve this, RNIB need to equip blind and partially sighted people to live the life they want to lead and to innovate and improve conditions for them in society.
This will be achieved by fulfilling their purpose to break down the barriers for people with sight loss.
Priorities
RNIB’s priorities are front and centre of what they do. The priorities have been shaped by the barriers blind and partially sighted people have said they face. Priority 1 focuses on customers. Priority 2 focuses on the public and wider society. Priority 3 is about RNIB and how it transforms itself so it can deliver priorities 2 and 3.
Three guiding priorities for the coming year are:
- Priority 1: Equip blind and partially sighted people to live the life they want to lead
- Priority 2: Innovate and improve conditions in society so that blind and partially sighted people can live the life they want to lead
- Priority 3: Transform RNIB to be a catalyst for change
Objectives
Each Priority has several objectives. Each objective covers an important aspect of that priority. They are not assigned to an individual directorate or team and will all require multiple teams, across directorates, working together to achieve them.
2021/22 objectives are:
Objectives
- No diagnosis without support – enable more people to move more quickly from diagnosis to confidence through a more effective and digitally enabled sight loss pathway
- Close the information gap – increase information access and control, particularly digital, by addressing cost, confidence and capability at scale
Objectives
- New blind role models – build on the goodwill of society to raise the understanding of sight loss in everyday life
- Design for anyone, better for everyone – achieve more accessible, inclusive and usable mainstream environments and solutions
Objectives
- Work smartly – create an agile, professional and customer-focused culture
- Value difference – embrace difference as an inclusive employer; understand and respond to the diversity of experiences of blind and partially sighted people from all communities and backgrounds
- Improve value for money – improve impact monitoring, control costs and deliver a sustainable return on investment
- Excellence – work to the highest of standards, where good governance and compliance are the norm
2021/22 areas of focus
RNIB must ensure it directs its resources and effort in the most impactful ways. This means being very clear about where it will invest to deliver priorities and where it will not.
Through our 2021/22 business planning activities, RNIB have injected renewed robustness, vigour and discipline into its approach. RNIB’s priorities have been shaped by customer insight from the start.
The plans are ambitious, requiring investment in six key areas:
- Brand and marketing to build on the goodwill of supporters and the wider public
- Innovation in products and services in partnership with tech companies, and systemic change with sectors such as the NHS
- Individual giving and innovation in fundraising products
- Customer programme – creating life-long relationships and supporters driven by customer insight
- Strategic stakeholder engagement, and organisation-wide approach to coordinating partnerships and stakeholder relationships to have maximum impact and deliver RNIB’s vision
- Development of RNIB staff and volunteers
To find out more about RNIB’s work, please visit website at: www.rnib.org.uk and www.rnib.org.uk/about-rnib-what-we-do/our-strategy
To find out more about RNIB’s financial status and the most recent annual review: https://www.rnib.org.uk/about-rnib-what-we-do/annualreview-and-annual-report
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