About the Hotelplan Group

Hotelplan was established in 1935 by Migros founder Gottlieb Duttweiler to enable families from simpler backgrounds to take vacations in Switzerland. Over the past decades, Hotelplan has developed into an international travel group – the Hotelplan Group. Today, more than 2,000 employees work for the Hotelplan Group in five business units in Europe and around the world. The travel group is active in the areas of beach vacations, individual and round trips, the brokerage of vacation apartments and vacation homes, as well as in the business travel sector. Today, 87 years after its founding, the company is still wholly owned by the Federation of Migros Cooperatives, Switzerland's largest retail organization, headquartered in Zurich.

Strategy & Vision

As a travel group, Hotelplan improve the quality of life of their customers by creating exceptional travel experiences.

Their vision:

The company aspires to be the most popular tour operator in its markets thanks to an outstanding customer experience and a commitment to sustainability.

Their Group strategy provides the framework for the direction of the individual business units of the Hotelplan Group. Under the name ONWARDS! they aim to deliver an excellent customer experience and strengthen their commitment to sustainability.

The Hotelplan Group are making targeted investments in the following areas:

• Digital: Interlinking on- and offline customer journeys – from the first contact, through booking and stay at the destination, to returning home.
• Talent: Attracting, developing and retaining talented and motivated colleagues.
• Efficiency: Flexible and scalable infrastructure and solutions for the entire Hotelplan Group.

Strategic business areas:

• beach and city travel: Affordable holidays with excellent digital self-service and personal support if needed.
• specialists: Unique travel experiences with a high degree of personal service
• vacation rentals: Selected and qualified houses and apartments for our guests – a secure and attractive income stream, service-minded personnel and digital solutions for their owners
• business travel: End-to-end corporate travel solutions with Swiss service excellence

Their goals:

• Happy customers who recommend them
• Motivated, committed and passionate employees
• Market leader in Switzerland, with a strong international footprint
• European leader in sustainable travel