Values & Behaviours

They support one another

Working together as one team, they respect and care for each other, listen carefully and communicate honestly, and always act with a sense of shared purpose.

They're constantly improving

They embrace change in all its forms, from the big innovations that transform their industry, to the tiny incremental improvements that further enrich their customers’ lives.

They're passionate about excellence

They strive always to achieve the very highest standards of clinical eye and hearing care, delivering solutions that are personally tailored to their customers’ changing needs throughout their lives.

They're with their customers for life

When they say, 'for life', they mean it. They build trusted long-term relationships with the whole family, providing the peace of mind that everyone is properly looked after, always.

They're part of the community

We're proud to be an independent, family-led business, and they're deeply embedded in the life of the local communities in which we work and live.

They are always learning and growing

They're ambitious as a business, and they know that learning, insight and leadership are the cornerstones of growth, both as individuals and as a business.

They encourage and celebrate success

They're excited about the future of their business. They've instilled a responsible entrepreneurial working culture in which great performance is encouraged, recognised and rewarded.