About us

Choice Housing, one of Northern Ireland’s largest independent housing associations.

Choice manage over 14,000 homes, excluding Maple & May and provide services to more than 40,000 tenants, supported by our subsidiary Choice Services, which delivers repairs and maintenance to our properties. Together, Choice Housing and Choice Services form the Choice Group, a charity organisation committed to excellence and innovation in housing and customer service.

Our vision is Building Better Futures Together, and we are guided by values that define our culture: Caring, Committed, and Creative. We work hard for our customers, developing homes and delivering high-quality services while creating inclusive, thriving communities. Looking ahead, Choice is focused on growth and innovation, including expanding our housing portfolio, investing in intermediate rent solutions, and enhancing customer experience through digital transformation and service excellence.

Maple & May is a wholly owned subsidiary of Choice Housing Association. It was established in 2018 and has grown to c. 340 private rental properties. It has worked alongside parent company Choice in delivering a number of landmark mixed tenure projects in recent years including the Kings Hall and the former Park Avenue Hotel sites in Belfast. It also delivered 62 private rental and affordable homes in one of NI’s largest new-build schemes at Rosses Gate, Derry / Londonderry.

A Head of Maple and May is to be appointed to oversee the current business activities as well as Intermediate Rent, following the recent selection (by DfC) of Maple and May as preferred operator for a pilot project to deliver 300 new Intermediate Rent homes at locations across NI. Intermediate Rent is a new housing rental model to NI where properties will be offered at a 20% discount to local Market Rents to eligible (lower income) households supported by a low cost government loan. The existing Maple and May team has been working on a pipeline of new projects to deliver this new portfolio, some of which are already on site and due to complete in May / June 2026.

Intermediate Rent will double the size of the existing Maple and May portfolio in the next 3 years. The value of properties in ownership will grow from c. £40m (current) to around £100m.